Lions have gotten some great PR over the years; so much so, most people believe they are the King of Jungle. The truth of the matter is, they mostly inhabit grassy plains called savannas.

But what I’d like to focus on is the fact that they live the largest part of their lives in territorial groups called prides or in our business language, a network. They are the only permanently social, or group-living cat; all other cats are solitary…which brings me to my next point.

Our People You Need to Know Grass Roots Publicity Tour has revealed to us that the one-man band marketing approach is down to its last song. We realize most people wouldn’t see the fault in this one-man band approach because of our individualistic culture. Still…this marketing technique is not as effective in today’s “less trusting” business climate.

We promote an array of businesses in our publication and our clients don’t have to be at the Business Expo because we’re representing them. We’re all there as a team. The one-man band’s one-pager or business card gets lost in the shuffle compared to a first-class publication, which has more power than a solitary business card or one-pager.

My advice would be to find an organization that’s committed to promoting your business in a variety of ways, but above all else, make sure they promote teamwork via a publication, brochure, newsletter, networking event, etc. In the end, the “orchestra” has a better chance of succeeding than the one-man band.