How To Crank Up Your Brand!
Posted by myideas1 on 17th June 2008
Fire In Your Belly: Is it still there or have you lost it along the way? If you feel that you have lost it, step back for a moment and remember why you decided to do what you are doing in the first place. Write down five things that compelled you to choose the field that you're in and see if you have any warm feelings left.
If the emptiness is still there, it may be time to take a sabbatical or go on a retreat to reconnect. But if you have a few creative embers still burning, embrace that passion immediately. The goal is to arise each day with a new sense of enthusiasm and a willingness to tackle each day with gusto!
Improving Your Identity: The more you're able to separate yourself from the crowd, the more memorable your brand will become, thereby making you the only solution for the people who need your product or service. Your website, writing skills, blog, business cards, your overall presentation speaks a certain language to others; try to make it a positive one that has pizzazz and punch!
Open Your Mouth: Your communication skills can be the key to your success because most people are AFRAID to do it. Get out in your community and speak as much as possible. Tell people about what you have to offer, in a subtle way of course. Give them information they can use. If you need a boost of confidence, join a club that can help you improve your speaking skills.
Six Degrees of Separation: Put it to use. It works. Dr. Ben Carson, Johns Hopkins’ world-renowned surgeon and author of Think Big, was gracious enough to endorse my book, Grow Through It And Lead. I didn't have to know Dr. Carson's home telephone number, meet him at a cocktail party or fly to his office in order to get him to read my book and write an endorsement. His secretary was willing to help me achieve my goal after she visited my website. (Once again, Women Make Things Happen!)
Community Involvement: Get out and do something. Help other people. Take the focus off yourself by making a contribution and watch your network grow. Someone once said, the real purpose of networking is to have no agenda.
You Are The Brand: Ultimately, YOU are the brand. What you create is just a by-product. So crank it up, be creative, be bold, have fun and always look for ways to improve!
- "The Spark Plug"
