Dr. Larona Gore was born in Brooklyn, New York, but spent the majority of her childhood in North Carolina. She is a 1992 graduate of Elizabeth City State University in Elizabeth City, North Carolina, where she received her BS degree in Business Administration.

She is also a graduate of Life University Chiropractic College in Marietta, Georgia, where she received her Doctorate of Chiropractic degree in 2008. Dr. Gore is the owner and Chiropractic physician at the New Life Chiropractic & Wellness Center, LLC of Marietta.

Currently, Dr. Gore is a member and associate minister at Pleasant Grove Missionary Baptist Church in Marietta, Georgia. She is also the President and CEO of Larona Johnson Gore Ministries, a non-profit organization, and has produced various gospel music projects.

Dr. Gore has traveled throughout the country ministering the word of God in word and song. She produced and was featured in a 30 minute television show, the "Larona Gore Gospel Special" that aired on Fox Television in North and South Carolina in 2001 and 2002.

Other memberships include the Cobb County NAACP, Cobb Chamber of Commerce, Cobb Executive Women, Georgia Chiropractic Association, and the International Chiropractic Association.

We proudly welcome Dr. Larona Gore to the Network. Look for her on the next cover of People You Need to Know! Her office can be reached at (770) 427-0044.

Lenny Swinson is an entrepreneur with over 15 years of Executive IT Project Management experience in corporate America. He now brings that knowledge and outstanding customer service ethics to the Healthcare IT Industry.

His company, Pristine Technology Solutions, Inc. is comprised of a group of Independent Consultants, that provide education on the HITECH Act, Electronic Medical Record implementations, and qualified and certified Electronic Medical Record affordable solutions.

Pristine Technology Solutions, Inc. offers a host of Health Care IT Services tailored to fit the needs of organizations. Their spectrum of IT Healthcare services range from day-to-day management to strategic long-term planning of IT infrastructures. They provide Pre-Implementation support, Training, and Post Installation support. Through their consultative processes and approach, they tailor their services to fit your unique needs.

Pristine will work with your practice to select an EMR solution that will give you the ability to manage patient flow, immediately access patient records in-house or remotely, electronically communicate with the referring physicians and securely send consultation notes and clinical data. They will also work with you to ensure your EMR application is compliant with the HITECH Act (aka Stimulus Bill).

Pristine's range of consulting services are designed to help your organization maximize profits.

• Practice Assessment
• Hardware Setup and Installation
• Software Implementation
• Training - They spend time with every client understanding their learning needs such as computer skills, workflow, staffing levels, and overall objectives so they can provide a tailored training plan for each client.
• Lifecycle Support – They support you from start to finish and after.

Whether your healthcare practice is just getting off the ground, or if it’s been up-and-running for years, Pristine's practice management services can help you with the business side of medicine, so you can focus on the business of patient care.

Their billing and coding offerings as well as guidance help eliminate unnecessary claim denials and delays through a complete integration of workflow, billing, coding and reimbursement management.

For a personal consultation, call their friendly Sales Team (Office) 770.602.1166 or (Cell) 770.307.8265

Look for Mr. Lenny Swinson in the next edition of People You Need to Know.

Who is going to know that your business exists unless YOU tell them about it, render the type of service and quality to get others talking about it or pay someone else to get the word out for you? And the quickest way to do that is to invest - yes, invest - in advertising.

But where should you advertise and how much of it should you do? How much should you spend? How often should you advertise? What form should it take?

Lots of questions. Let’s look at some of the answers. And please note: Every advertising plan is unique, so these answers are just possibilities - suggestions - and should not be construed as YOUR plan. You will need to investigate the possibilities for your product and your target market and come up with your own plan before you begin.

Where you advertise depends on your type of business and the area you want to cover. You might choose local magazines and newspapers, or publications that are distributed free at local supermarkets and other retail and private outlets. You might also consider radio spots or press releases to augment print ads, try online videos, banners, etc., take the plunge into social media or sponsor events in your community.

We’ve already established that advertising is essential to identifying you as a player in your market. How much advertising you do depends on your budget. You must decide how much you can afford in order to get your name out. Since advertising is an investment, you will need to put a pencil to your finances to determine how much you can spend. Once you’ve established an advertising budget, begin by contacting potential advertising outlets. Ask what they charge for various ad sizes. Ask about circulation numbers and deadlines for placement. Print ads will be priced by ad size, circulation numbers and, sometimes, the location of the ad within the publication. Keep in mind that ads usually cost more if they run in color.

Radio ads are generally sold as packages - a certain number of ads of a certain length played in certain or various time slots - for a package amount. Because their advertising rates are audience driven, radio stations charge more for what is called “drive time” - the hours in the morning and afternoon when a lot of people are commuting to and from work.

Before you commit to a radio package, be sure to ask each station how many listeners they report for various times of day. Also, smaller stations charge less than larger ones because they generally have smaller audiences. Research the size of the stations and the audiences they tend to attract. For example, if your product is aimed at people between the ages of 15 and 24, you will want to choose stations with programming that attracts that age group.

You can also consider television advertising. However, television advertising is more expensive and requires you to produce a commercial. This production will add to your upfront cost. Like radio, television advertising is priced by ad length and the time of day the ads are played. In addition, it is vitally important that any ad you produce looks very professional. It is tempting to think you can reach a large audience through TV, but if you produce an unprofessional ad, the audience will know and the result will be negative rather than positive for you.

In all cases we’ve talked about, you will have to supply words that describe your product, business or offer. Of course you won’t need art for radio, but you will need top-notch professional art and/or video for print or television advertising. You will incur an additional cost to produce that art - either through the publication/TV station or another source.

The bottom line is getting other people to say your name in as many ways as possible to make your “Brand” stick and bring more business to your door! No advertising method is outdated. As long as you can capture the attention of an audience and get them to respond, you have succeeded. As a matter of fact, depending on the service offered, people are still able to get my business using flyers.