Every once in a while, I think our brand really needs a breath of fresh air.

For those who follow this blog, you probably remember this post from a while back. Anyway, I thought it was time to drag it out, polish it up and add a little more zest to it. Sooo, let’s move forward with giving our brand a boost…

The more we’re able to separate ourselves from the crowd, the more memorable our brand will become, thereby making us the only solution for the people who need our product or service. Our website, writing skills, blog, business cards, our overall presentation speaks a certain language to others; we must strive to make it a positive one that’s power-packed with pizzazz and punch!

Our verbal communication skills can be the key to our success because most people are AFRAID to stand up and speak to a crowd. Get out into your community and speak as much as possible. Tell people about what you have to offer, in a subtle way of course. Give them information they can use. If you need to step-up your confidence, join a club that can help you improve your speaking skills.

Put Six Degrees of Separation to use. It works. Dr. Ben Carson, Johns Hopkins’ world-renowned surgeon and author of Think Big, was gracious enough to endorse my book, Grow Through It And Lead. I didn’t have to know Dr. Carson’s home telephone number, meet him at a cocktail party or fly to his office in order to get him to read my book and write an endorsement. His secretary was willing to help me achieve my goal after she visited my website. (Once again, Women Make Things Happen!)

Get out and do something. Help other people. Take the focus off yourself by making a contribution and watch your network grow. Someone once said, the real purpose of networking is to have no agenda.

Ultimately, YOU are the brand. What you create is just a by-product. So crank it up, be creative, be bold, have fun and always, always look for ways to improve!

- “The Spark Plug”

Designs In Motion, Inc. prides itself in delivering engaging brand identity, creative print media, commercial advertising, marketing, web development, web hosting and more. Founder and Chief Creative Officer, Michael McClellan’s professional career spans from commercial printing, interactive training and e-commerce development.

Mr. McClellan is a graduate of The University of Tennessee where he received his B.S. degree in Graphic Design/Illustration.