Posted by myideas1 on 15th November 2008
On Sunday, November 16th from 12:00 pm to 6:00 pm, we will make our final stop on our 2008 grassroots publicity tour at Simon Properties' Gwinnett Place Mall in Duluth, Georgia.
As always, we'll set up our gigantic marketing display and give away publications, client brochures and postcards showcasing many of metro Atlanta’s top attorneys, dentists, realtors, physicians, etc. You can find us in the mall’s Center Court.
Since early this year, we've had a presence at many of metro Atlanta’s major trade shows, business expos, health fairs, shopping malls, festivals and other events.
We'd like to thank everyone who stopped by to meet and greet us. We're looking forward to starting up the train again and having a great time in 2009! 
Above all else, we'd like to thank our sponsors, Dr. Danielle Wilson and Dr. Sharon Harley!
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Posted by myideas1 on 6th October 2008
This past weekend, the Sweet Auburn Heritage Festival was on full blast! It was amazing to see so many people. What was even more impressive was the incredible number of visitors who informed us that they found their doctor, dentist, realtor, etc., in our publication and on our podcast.
The pleasure we received from watching thousands of people pick up our business publications and brochures made us once again see the value of any business being in our network.
I’d like to personally thank a few of our clients who contributed to our success on this past weekend…
Since April, we’ve been on our People You Need to Know Grass Roots Publicity Tour promoting our clients, and it has been quite an exciting ride. We’re already planning for the Auburn Festival that's held in the spring; this one usually receives crowds of 450-500,000!
Thanks again to everyone who stopped by the People You Need to Know tent, we enjoyed your company and hope to see you at the next event!
- Spark Plug!
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Posted by myideas1 on 29th September 2008
If the Sweet Auburn Heritage Festival is on your calendar for this weekend, stop by our booth, we'd love to meet you! Just look for the People You Need to Know banner! This year, 30,000 people are expected to attend.
Sweet Auburn Heritage Festival (courtesy of Wikipedia) is an annual festival held October third through the fifth located on Auburn Avenue in Atlanta, Georgia. Civil rights leader Hosea Williams founded the Sweet Auburn Heritage Festival in 1984 as a way to celebrate African American achievement established on Auburn Avenue. Currently, the festival offers food, art, and entertainment throughout the day while celebrating Auburn Avenue’s past and growth.
History of Auburn Avenue
Formerly known as Wheat Street, Auburn Avenue was segregated by the Jim Crow Laws in the 1920’s through the 1940’s, which segregated African American businesses from other establishments. As a result, Auburn Avenue became home to Atlanta’s first emerging African American middle class due to the success of several financial institutions like Atlanta Life Insurance and Citizens Trust Bank. Once black-owned businesses were at a high, Auburn Avenue became referred to as Sweet Auburn and the richest Negro street in the world. In addition to businesses several churches, homes, and entertainment venues reside on Auburn Avenue.
Entertainment
The Sweet Auburn Heritage Festival is not just about celebrating the history of Auburn Avenue. The festival’s entertainment varies from comedians to up and coming artists from diverse genres of music. The Sweet Auburn Heritage Festival searches for entertainment from cities such as: Atlanta, Macon, Savannah, Augusta, Huntsville and Chattanooga in hopes to help non-established artists' path to stardom. Artists such as Usher Raymond, Outkast, India Arie, and Raven Symone have started out performing on stage at the festival. Ultimately, the Sweet Auburn Heritage Festival entertainment has grown much further than originally anticipated from its beginning stages in 1984.
Historic Attractions
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Posted by myideas1 on 21st May 2008
Though we’re now in the age of emails, blogs, video conferencing, podcasts, etc., there are still throngs of people who would prefer to get back to the basics of face-to-face marketing. The whole spirit of this kind of event is inspirational.
A few benefits of face-to-face marketing are:
- Meeting people who can use your product or service and either become clients or refer you to others
- It gives your business more credibility
- You become more than a voice, business card or flyer in the mail
- You have a chance to really show just how professional your product is to those who are not familiar with it
- You can distribute new and updated information via one-pagers, brochures, product samples, etc.
- You can collect business cards from potential clients to contact after the event
- You can run into old friends you haven’t seen in years because you’ve been too busy working
- And if you’re lucky, you can get your product photographed and placed in the local newspaper for even greater exposure! (Photograph to the right is from newspaper exposure.)
I hope you consider doing some face-to-face marketing. The experience can be priceless and the opportunities are endless.
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