Though we’re now in the age of emails, blogs, video conferencing, podcasts, etc., there are still throngs of people who would prefer to get back to the basics of face-to-face marketing. The whole spirit of this kind of event is inspirational.

A few benefits of face-to-face marketing are:

• Meeting people who can use your product or service and either become clients or refer you to others
• It gives your business more credibility
• You become more than a voice, business card or flyer in the mail
• You have a chance to really show just how professional your product is to those who are not familiar with it
• You can distribute new and updated information via one-pagers, brochures, product samples, etc.
• You can collect business cards from potential clients to contact after the event
• You can run into old friends you haven’t seen in years because you’ve been too busy working
• And if you’re lucky, you can get your product photographed and placed in the local newspaper for even greater exposure! (Photograph to the right is from newspaper exposure.)

I hope you consider doing some face-to-face marketing. The experience can be priceless and the opportunities are endless.