People You Need to Know Magazine

People You Need to Know Magazine promotes women business owners.

Archive for the 'Marketing' Category

Dr. Benita Stephens Graces Inaugural Cover of PYNTK Magazine

Posted by myideas1 on 21st July 2012

Dr. Benita Stephens, owner of Ciao Bella Center for Medical Weight Loss, will grace the inaugural cover of PYNTK Magazine ~ Businesswomen in the City ... a NEW online media-rich publication, which will promote the beauty of metro Atlanta as well as the businesswomen who love it and contribute to its economic GROWTH.

 

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2011 People You Need to Know Magazine ~ 2nd Annual Business Superstars’ Awards Breakfast

Posted by myideas1 on 20th October 2011

People You Need to Know Magazine hosted their 2nd Annual Business Superstars' Awards Breakfast in Atlanta on October 7th. Their mission is to recognize unsung women business owners and give them recognition that will help them generate more business as they become more visible in the marketplace. People You Need to Know Magazine has been dedicated to showcasing and promoting small business owners for nearly 20 years via events, radio, web, and print advertising. Join the MOVEMENT to help them recognize women business owners. Visit http://www.SparkPlugPeople.com and subscribe to their newsletter.

 

Posted in Marketing, Advertising, Branding | Comments

Spark Plug ~ Motivational Speaker

Posted by myideas1 on 1st July 2011

-Publisher of People You Need to Know Magazine-

Spark Plug’s upbeat attitude, positive outlook on life, charismatic personality, and boundless energy have all contributed to his success in every sales arena. In 1984, while working for one of the nation’s leading sporting goods organizations, John Smith, the president, was so impressed with his sales ability, energy and enthusiasm that he bestowed upon him the nickname, “Spark Plug.”  It was a perfect match for his personality because another definition for spark plug is “a person who inspires or energizes”– and the rest is Spark Plug history.

Spark Plug has sold everything from pots and pans from the trunk of his car to advertising space in business directories, magazines and newspapers. His many sales experiences and his opportunity to travel world-wide have both given him an opportunity to embrace, appreciate and connect with people from all walks of life. ACDelco, one of the world’s largest manufacturers of spark plugs even crowned him as their “human spark plug” and hired him to speak to their sales force, as well as make personal appearances on their behalf.

Along with over 20 years of sales experience, Anthony “Spark Plug” Thomas is a distinguished graduate of Mercer University’s cutting edge leadership program with a bachelor’s degree in Organization Leadership and a graduate of Duke University’s world-class Innovative Leadership Program. He is the recipient of Atlanta’s Phoenix Award, the city’s most prestigious award for community service. The Mayor of Flint, Michigan, Woodrow Stanley, proclaimed May 14, 1997, as Spark Plug Day, in honor of his work with local high school students. He’s also a visionary, humanitarian, entrepreneur, U.S. Navy veteran, tennis player, historian, writer, published author, meeting planner, magazine publisher of metro Atlanta’s premier spotlight publication for women business owners, former college athlete, snow skier, biking enthusiast, art collector, radio talk show host and photographer. Spark Plug is also a member of the Atlanta Press Club and was voted Best Promoter by New America Media.

Spark Plug Meeting Planner Spark Plug ~ Publisher of People You Need to Know Magazine

FOCUS Spark Plug does keynote presentations. He is the speaker of choice for leadership conferences, women’s groups, corporate retreats, sales meetings, schools, and government agencies where he is known as the U.S. Government’s official morale booster. His inspirational and insightful presentations, which focus on leadership, diversity and motivation are filled with personal stories as well as proven leadership strategies.

Spark Plug has ignited the crowd for:

  • AT&T
  • S1 Corporation
  • USDA
  • CDC
  • ACDelco
  • Chick-fil-A
  • Sheraton Hotel
  • U.S. Postal Service
  • ADP
  • Georgia Power
  • Southern Company
  • Alcatel – Lucent Technologies
  • Leadership Henry
  • Southern Regional Hospital
  • Georgia State University
  • Spelman College
  • DeKalb County Schools
  • Fulton County Schools
  • Georgia Department of Labor
  • American Public Transportation Association
  • Mercer University
  • Illinois Department of Human Services
  • Atlanta Housing Authority and more

 

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Nancy Lewis Hosts Transforming Women Entrepreneurs Event in Atlanta

Posted by myideas1 on 10th June 2011

NancyLewis-PeopleYouNeedtoKnowinAtlanta.jpgWhen women gather together to talk about business, you’d better believe there will be excitement in the air and you will leave with some valuable information that can be applied immediately.

Once again, this held true on June 3, 2011. The Commerce Club, Atlanta’s elegant and stylish meeting place for people who are making things happen in the metro area was the site for the quarterly Transforming Women Entrepreneurs (TWE) symposium presented by Progressive Techniques, Inc.

Nancy Lewis, (pictured above) the Founder of TWE and the President of Progressive Techniques, Inc., was the host of this much-anticipated and inspiring quarterly event, especially designed to help women entrepreneurs succeed. Nancy is one of the newest members of the People You Need to Know Magazine Network of first-class women-owned businesses in metro Atlanta. Her company, Progressive Techniques Inc., is a leader in “Developing a Better You” and her A-list clients such as Delta Airlines, AT&T, Chick-fil-A and many more, rave about her energetic, uplifting and inspiring presentations. Nancy Lewis is a leading motivational/inspirational speaker, trainer, business coach and author. She is well-connected and immensely respected in the metro Atlanta business community.

Transforming Women Event Transforming Women Entrepreneurs Event Focuses on Marketing

At People You Need to Know Magazine, we were honored to be a media partner at this phenomenal event. The topic for the morning was “Leveraging Sales & Marketing for Profitability and Business Success.”

The program began promptly at 8:30am with Nancy Lewis welcoming and thanking everyone for coming out to the TWE quarterly meeting. She also gave special recognition to her sponsors for supporting her in her efforts to make a difference in the lives of women entrepreneurs.

At 8:50am, a delicious classic plated American breakfast was served to the esteemed guests and at 9:25am, Nancy introduced one of Atlanta’s favorite personalities, Ms. Tawanda Black, Director of Community Affairs for KISS 104.1 FM in Atlanta. Ms. Black took over as the moderator for the rest of the program. She did an outstanding job introducing the panelists and keeping the program moving along smoothly.

The first panelist to be introduced was Shani T. Godwin, President of Communiqué. Her company offers Strategic Marketing for growing businesses. Shani spoke about “Building Brand Equity.” She believes that building a brand is the same as building any long-term investment. Ms. Godwin pointed out that you should never compromise your brand, and that consistency is essential to your brand building success.

TWE Transforming Women Entrepreneurs Transforming Women Entrepreneurs Event Focuses on Marketing

Shani shared her list of low-cost ways to invest in your brand. First, she suggested that when it comes to your brand, you must be consistent with your colors. If your colors are red and white, be sure to stay consistent with everything you do in your branding efforts. Secondly, have key messages that build upon your brand’s strength. Third, make sure everyone in your organization speaks with a united voice about your product or service. Fourth, create messages that resonate with your audience. Fifth, create brand guidelines. Sixth, ask yourself — who do you want to be in the future? Seventh, understand that you don’t have to be everything to all people. Eighth, create marketing materials that have the same look and feel. And last but not least, know who you are when it comes to your brand.

The second panelist to be introduced was Marilynn Mobley, Senior Vice President/Strategic Counsel at Edelman, the world’s largest PR Firm. Edelman has 3,600 employees in 53 offices worldwide. They were named Adverting Age’s PR Firm of the decade. Marilynn talked about “What it Takes to Get the PR to Get You What You Want.” She said that after all is said and done, what people really want more than anything else in business is significance. People want to feel like they really do matter. She encouraged the attendees to be thought leaders. Marilynn did a great job of revealing to the group what the media outlets ultimately want . . . which is, what can you contribute that will make them look really smart? The media, she says, are more interested in helping their readers and viewers, and not just you. Her remarkable insight into the PR world was very informative.

Marilynn believes that media is merging and converging; furthermore, as a result of this new paradigm that we are experiencing today, reporters are looking for reliable sources who know what the trends are, who understand that as thought leaders you must stay in front of reporters because they are very busy, and they are also looking for people who embrace the power of social media. Reporters are getting their sources online at sites like Facebook, Twitter, Linkedin, and more, she noted. She told the attendees to think of themselves as a resource for clients and media. When it comes to your industry, Marilynn says that you should find out who covers it, and who writes about your industry and subject matter. In addition, find out what’s interesting to a reporter and figure out how you can be of service to them. In closing, she suggested to the attendees that they follow the media as well as pay attention to how the media is changing.

TWE Transforming Women Entrepreneurs Event Focuses on Marketing

The final panelist to be introduced was Tamiko Leverette, MPA, President, Nonprofit Dreams, LLC. Ms. Leverette also produces a weekly television show called Dreams Are Not For Profit. Tamiko’s presentation was about how for-profit businesses can work with non-profits to save on their marketing. She said business owners should find non-profits to work with or start one of their own. Furthermore, her past experience with non-profits taught her that there are great opportunities for marketing partnerships and a chance to save money and support your community at the same time. It’s a win-win for the non-profit and the business owner because the non-profit gets much needed financial assistance and the tax benefit is great for the business owner because they can write-off the financial contribution.

Ms. Leverette noted that Cause-Related Marketing is always great for business. What Cause-Related Marketing does is let people know that your organization supports a particular cause such as Habitat for Humanity or the United Way. Tamiko encouraged the audience members to partner with non-profits in their small business marketing efforts because they may have the additional resources that your small business may not have, especially during these unstable economic times.

A memorable quote she shared with the attendees was, “The non-profits’ mission is not to make money, but that is not to say they can’t make money.” Tamiko stated that there are 65,000 non-profits in the state of Georgia, and when deciding to partner with a non-profit, it is extremely important to target groups you’re trying to reach. For instance, If you’re trying to reach teachers, target non-profits that work with teachers.

In closing, she said when it comes to non-profit partnerships, most for-profit business owners really need to take a closer look at how this relationship could really help grow their business.

TWE Sebrena Sumrah Kelly Transforming Women Entrepreneurs Event Focuses on Marketing

At the end of the panel presentations, the audience members were given the opportunity to ask the panelists a few questions. And after the question and answer session came to a close, it was time for the door prizes to be given away. Nancy Lewis picked the lucky winners of the door prizes by drawing names on business cards from a basket. All sorts of prizes were given away, from make-overs, coaching sessions, gift-bags, books, skin care products and more.

As usual, our People You Need to Know Magazine display table was set-up and ready to welcome all who stopped by to visit with us. One of the first people to stop by our table to say hello was Ms. Sebrena Sumrah-Kelly, (pictured left) President of Caribbean-American Business Connections. Sebrena is one of the newest members of the People You Need to Know Magazine Network of first-class women-owned businesses in metro Atlanta. She will be featured in our upcoming Leading Ladies in Business edition. At the end of the program, many of the attendees stayed around for awhile to network/make new business contacts, and several wanted to find out more about our magazine.

We’d like to give special recognition to a few people whom we had the pleasure of meeting at the event …

  • Joanne W. Trawick, Beauty Consultant/President-Aularale Skin Care & Cosmetics
  • Doris Taylor, President-4 Rivers Management Worldwide,LLC.
  • Tom E. McBeth, Executive Director-Real Parents, Inc.
  • Dona Cage, President/CEO-Turnkey Solutions, LLC.
  • Carline Robertson, Photographer-Images by Patrick & Carline
  • Josephine D. Crawford, PhD,President-Coaching and Training for Success, LLC
  • Letia M. Scales, Certified Image Consultant-e-modeinc
  • Darrell L. Thomas, Vice President (BRM)-Wells Fargo
  • Marlene Kelly, President & CEO-Exhibits South
  • Tanesha Clancy, Mentor-Just Us Girls, Inc.
  • Patricia Winbush, Education Consultant-Real Parents, Inc.

Once again, People You Need to Know Magazine would like to congratulate Ms. Nancy Lewis for putting together this incredibly exciting, informative and uplifting event that is sure to help many of the people who attended leverage their sales and marketing efforts. If you missed this event, don’t forget to mark your calendar for September 16, 2011, in order to attend the next TWE quarterly program.

People You Need to Know Magazine

 

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Briefcases & Stilettos Newspaper - An Introduction

Posted by myideas1 on 7th April 2011

At People You Need to Know, we truly believe old fashioned plain paper print media will disappear when paper cease to exist. Large newspapers may be on the decline, but people still have an interest in positive local news that can help them become healthier, wealthier and wiser.

The beauty of the online edition is that it's optimized to go to the websites within the newspaper, giving advertisers even more exposure.

Our introduction of the Briefcases & Stilettos Newspaper is already getting plenty of buzz around metro Atlanta in the print edition. Now ... you can view it online.

When you do business with any of our advertisers, please let them know that you found them here. Stay tuned for our next edition.

Celebrating WOMEN in business and recognizing the MEN who support them,

~Jacqueline Thomas, VP of Ideas People You Need to Know Magazine


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Posted in Marketing, Advertising (Digital), Advertising | Comments

Women’s Business Superstar Awards

Posted by myideas1 on 20th August 2010

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Pre-registration Only.

Come out and meet many of metro Atlanta's Leading WOMEN in business such as ...

Bonnie Ross Parker, Founder/CEO of The Joy of Connecting

Lisa Nicole Cloud, CEO of Elite Marketing Strategies

Stormy Wellington, Platinum President / Ardyss International

Rebecca McClain, CEO of RM Enterprises

Lori Manns, CEO of Quality Media Consultant Group

LaWanda Brokenborough, Founder/CEO of Aerobics Delivered

Dr. Shai Hall, President of The Dental Spa

Dr. Karen Mills, President of Advantage Dental

Dr. Danielle Greene, President of Fabulous Smiles of Atlanta & Creator of Kissable Toothpaste

Margarita Ayes, President/CEO of the Hispanic Marketing Group

Dahlys Hamilton , Founder/CEO of Metro Atlanta Business Network

Janelle Hamilton, Managing Partner - Metro Atlanta Business Network

And many MORE People You Need to Know!!!

Listen Now:


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Dr. Danielle Greene - Person of the Week

Posted by myideas1 on 29th June 2010

DrDanielleGreenePodcast.jpgBorn in Queens, New York, Dr. Danielle Greene is a pioneer in the dental industry. A leading African-American woman in the field, Dr. Greene's perseverance led her to achieve her goals, including owning an expanding, client-focused practice and developing a line of oral care products.

Dr. Greene graduated with honors from Morgan State University in Baltimore, Maryland. She was then selected to be Fullbright Scholar, a prestigious that allowed her to continue her studies at the University of Waikato in New Zealand.

Following her studies abroad, she successfully completed the prestigious graduate studies program at the University of Maryland Dental School with honors and went on to establish her practice in Atlanta, GA.

Dr. Greene's commitment to her clients' oral health, educating the public and building self-esteem and general well-being resulted in her latest professional creation, "Kissable", a designer line of oral care products.

Initially available only to Dr. Greene's private dental clients, Kissable is now being made available for sale directly to the general public.

People You Need to Know Magazine is proud to salute Dr. Danielle Greene as our Person of the Week!

 

Posted in Dentists, Biographies, Education, Marketing, Branding | Comments

Smart Small Business Marketing Strategies

Posted by myideas1 on 13th October 2009

MelanieRobinson.jpgLooking for some small business marketing strategies that can help you succeed? Tune in to this wonderful and inspiring interview with Ms. Melanie Robinson.

Marketing Cafe owner, Melanie Robinson, is a guiding light for small business owners, no matter their challenges, no matter their budget. With an MBA and a passion for entrepreneurship, this Atlanta Marketing guru, along with her team of professionals at Marketing Cafe bring over 40 years of experience from major corporations, ad agencies and marketing firms. Her team will put their years of corporate experience to work for your small business and help you move to the next level.

Ms. Robinson believes real marketing success requires that a company understand your company at its core; who you are, your core values, your company’s personality and your short and long-term goals and expectations. Her company does this through a unique set of activities that translate into a four-step approach:

1. Educate: arm entrepreneurs with valuable knowledge by constantly educating them on the many layers of marketing.

2. Strategize: plan for success by developing sound marketing strategies that meet the needs of the business and are flexible enough to accommodate marketplace shifts.

3. Systemize: develop a marketing system to support the strategic vision and goals that is easy to follow, understand and measure.

4. Support: provide needed support and guidance via coaching and mentoring along the way.

Look for Ms. Melanie Robinson in the next edition of People You Need to Know!

Listen Now:


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Highlights ~ Festival Peachtree Latino

Posted by myideas1 on 25th August 2009


 

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Festival Peachtree Latino - 2009

Posted by myideas1 on 20th August 2009

The mission of Festival Peachtree Latino is to serve as an integrating path between Hispanic audiences and businesses, fostering development, strengthening commercial relationships, and culturally responding to the modern and traditional activities of their community.

The first thing that is evident when arriving at Festival Peachtree Latino is its sheer size! Although a majority of visitors are Hispanic, people of all cultures attend Underground Atlanta to watch or participate in the festivities. This demonstrates that the Festival is an excellent resource to reach out to new customers. It is a great opportunity to showcase your products or services to all who attend, while enjoying a cultural experience of music, food and other exciting activities that the Festival has to offer.

Two stages featuring international performances, a parade, exhibition booths and an arts & crafts showcase are held in the Underground Atlanta area. In only 5 years, Festival Peachtree Latino has become a long awaited and ever-expanding event not only for Hispanics, but for the rest of our diverse community as well. The attendance has tripled from its beginning in 2000, to the present with a record of over 80,000 visitors in 2004.

Join us as we participate in this festive event on Sunday, August 23rd. For more information visit the Festival Peachtree Latino website!

 

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Leveraging The Power Of Facebook - Lisa Sawyer

Posted by myideas1 on 12th August 2009

When Facebook first came online back in 2004, I viewed it, as I know many other people did, as a personal communication site for the college age demographic. I remember my daughter telling me about being “face-booked” by a childhood friend who had moved away, or a former classmate who had gone to college in another state.

Due to their high accessibility and relative ease of use, more people began to utilize internet based sites to form relationships, not only for personal, but for political and business use as well. A shift was created in how people were locating, reading and sharing news, information and content. This union of sociology and technology has become known as social media. Facebook, one such social media site, has kept pace with and emerged as a global giant in this changing trend.

Facebook is free for individuals and businesses to join. The individual user sets up a “Profile” where they can share information about themselves, become “Friends” with other users, and there is even a chat feature for real-time communication. Each time a friend posts their status, new pictures, or an item of interest, it is visible to you through the news feed function.

Businesses can set up a Facebook “Page” which is publicly available and accessible for indexing by search engines. Businesses invite individuals to become a “Fan” of their page, and benefit from viral growth through the fan’s recommendation of the business to other friends. Through the news feed, businesses can push information out to their fan base. Any individual that is a friend of that fan, can also see the information the business distributes.

Other ways to form relationships and promote your business on Facebook include:

  • Joining Networks which are based around a region, workplace or school;
  • Joining or creating Groups relative to your industry or niche;
  • Utilizing the Events application to broadcast an upcoming event or gathering;
  • Creating your own fun Application that friends and fans can interact with, sponsored by your company;
  • Purchasing targeted ads based on CPC or CPM basis (cost per clicks or impressions).

Like many, I originally joined Facebook to make connections with friends, past and present. I recently attended a cook out hosted by an old chum from my middle school days, and his wife. I had not seen them in 30 years! They are the people, along with another friend who I also reconnected with through Facebook, that you see with me in the picture featured at the top of this post.

I have also made many new friends by connecting with people who have similar interests or are looking to network or cross promote. You simply cannot place a value on the importance of this type of social interaction, both personally and professionally. People want to be known and appreciated, and tend do business with people they trust.

Companies worldwide are leveraging the power of social media sites to improve customer relationships, create interaction, and increase brand awareness. Skittles and Zappos.com are two examples of companies who use their Facebook pages to actively engage with consumers. By making it a more personal experience for the user instead of an outward marketing ploy, Skittles and Zappos have earned priceless credibility and gained a very loyal fan/customer base.

Regardless of a company’s size, product or service, creating or enhancing their online presence through social media should be an important component of their overall marketing strategy. With resounding statistics, such as the ones below, it is easy to see why Facebook has become an integral part of social media marketing campaigns for businesses large and small alike:

  • More than 100 million users log on to Facebook each day;
  • The fastest growing user demographic is those 35 years of age and older;
  • More than 6 million users become fans of Pages each day;
  • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week;
  • More than 30 million active user groups exist on the site;
  • More than 50 international translations available on the site, with more than 40 in development;
  • More than 30 million users currently access Facebook through their mobile devices; *

Creative Options Social Media Management specializes in assisting individuals and small to mid-size business owners with profile and content creation, distribution, optimization, campaign and reputation management services.

 

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Getting Publicity You Can Afford - Renee Atkins Harris

Posted by myideas1 on 26th June 2009

ReneeHarrisPodcast-1.jpgAre you interested in making your small business look like a million dollar company? Renee Atkins Harris, President of Sound Impact Publicity can help. She has appeared in Vibe Magazine, Jet, Black Hair, BRE, USA Magazine and a multitude of print publications to spread the word about marketing and publicity. She is the first female to produce and publish an audio book titled, My Back Against The Wall “Working in the Music Industry”.

The audio book delivers motivation, inspiration and life skills to women working in the music industry. She is a member of Delta Sigma Theta Inc. Her mission is to concentrate on building strong communities by empowering women in the industry and networking to build sound partnerships while creating immeasurable concepts that will set the standard far above the competition.

Listen Now:


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5 Important Facts About Advertising - Lori Manns

Posted by myideas1 on 9th June 2009

LoriPortrait2009Podcast.jpgLori A. Manns has been a marketing and sales professional for over 20 years. Prior to founding Quality Media Consultant Group, she was Senior Account Manager for CBS Radio-Atlanta for 13 years. Ms. Manns also has career sales and marketing experience with Cox Radio-Atlanta, WYHY Radio-Nashville, Superior Cable, The Women's Yellow Pages and The Democratic National Convention.

Ms. Manns is an expert at developing multi-media marketing and advertising campaigns designed to produce a profitable return on investment. She is an accomplished and skilled sales professional known for building key strategic partnerships both locally and nationally.

Ms. Manns has extensive experience developing key strategic marketing and advertising campaigns for Fortune 100 Companies. Her experience in selling radio, print, events, internet and cable TV provides her a wealth of knowledge in various mediums. In addition, she also has freelance media buying experience for small and large businesses in the top 100 U.S. markets.

Listen Now:


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Grow Through It And Lead: Podcast Promo

Posted by myideas1 on 8th June 2009

 

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Marketing Cafe CEO, Melanie Robinson Joins The Network

Posted by myideas1 on 21st May 2009

MelanieRobinsonPodcast.jpgMarketing Cafe owner, Melanie Robinson, is a guiding light for small business owners, no matter their challenges, no matter their budget. With an MBA and a passion for entrepreneurship, this Atlanta Marketing guru, along with her team of professionals at Marketing Cafe bring over 40 years of experience from major corporations, ad agencies and marketing firms. Her team will put their years of corporate experience to work for your small business and help you move to the next level.

Ms. Robinson believes real marketing success requires that a company understand your company at its core; who you are, your core values, your company’s personality and your short and long-term goals and expectations. Her company does this through a unique set of activities that translate into a four-step approach:

1. Educate: arm entrepreneurs with valuable knowledge by constantly educating them on the many layers of marketing.

2. Strategize: plan for success by developing sound marketing strategies that meet the needs of the business and are flexible enough to accommodate marketplace shifts.

3. Systemize: develop a marketing system to support the strategic vision and goals that is easy to follow, understand and measure.

4. Support: provide needed support and guidance via coaching and mentoring along the way.

People You Need to Know proudly welcomes Ms. Melanie Robinson to the Network! Listen to her interview below.

Listen Now:


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Attraction Marketing: Getting Back To Basics

Posted by myideas1 on 20th May 2009

ShalondaGordon.jpgAre you ready to find out how Attraction Marketing can help your business grow? Tune in to Attraction Marketing Expert, Shalonda Gordon.

Ms. Gordon, also known as The Online Marketing Angel, coaches and trains individuals on how to grow their businesses online. She aims to place a smile on the face of each person she helps and strives to leave her clients motivated, knowledgeable, and focused on reaching their true potential! Follow Ms. Gordon on Twitter!

Listen Now:


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Magnify Your Marketing Strategy: Stanley B. Lemons

Posted by myideas1 on 16th May 2009

StanleyBLemons1.jpgMr. Stanley B. Lemons, President of S.B. Lemons & Company is a graduate of Amherst College and the Anderson School at UCLA Graduate School of Business. He is a former Director of Global Marketing and Product Development at CitiCorp. Mr. Lemons has traveled extensively throughout Asia, Africa, Europe, and Latin America.

S. B. Lemons & Company is a marketing and international business strategy firm. Their company of experts can provide consulting services in the fields of marketing and international business strategy, marketing communications, website development, and language services. They are dedicated to helping their clients grow domestically or globally.

Does your marketing strategy need a boost? Tune in to Mr. Lemons' interview and find out how you can polish up YOUR marketing strategy.

View the S.B. Lemons & Company website for a detailed overview of their consulting services and strategy training programs to grow your revenue and brand.

Listen Now:


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The Power Of Having A Personal Brand

Posted by myideas1 on 11th April 2009

LethiaOwenspodcastphoto.jpgWe all have a personal brand. Is your brand powerfully positive or does it leave much to be desired?

Lethia Owens is a successful professional speaker and also one of the leading authorities on personal branding in America and beyond. We're delighted that she took some time out of her busy schedule to grant us an interview on Spark Plug Radio.

Lethia has lived a resilient life even in the face of adversity. Despite seemingly hopeless odds, she knows what it means to achieve success. She elevated herself from being a teenage mother and high school dropout to graduating among the top of her high school class. In addition, she was awarded a Presidential Scholarship to attend Albany State University.

Her tenacious drive for excellence and her unwavering commitment to life long learning empowered her to rise in triumph over poverty and the limited thinking of people who told her she would never succeed.

Lethia Owens is the founder and CEO of a successful personal and organizational development firm based out of the St. Louis Metropolitan area.

You can read more about Lethia Owens here, but more important, listen to her powerful and thought-provoking message below on Personal Branding. It can inspire you to re-evaluate the way you do business, and help you exponentially improve your life!

Listen Now:


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Building Your Brand - 101

Posted by myideas1 on 2nd April 2009

DIMS.jpgNike, Coke, Dell, Microsoft and many other big name companies rely on their brand to keep them in the minds of buyers. But you don't have to be a large company in order to benefit from the power of branding. Learn the basics about branding and why it's so important for your business' development, growth and longevity!

Designs In Motion, Inc. prides itself in delivering engaging brand identity, creative print media, commercial advertising, marketing, web development, web hosting and more. Founder and Chief Creative Officer, Michael McClellan’s professional career spans from commercial printing, interactive training and e-commerce development. Listen to the interview he granted on Spark Plug Radio and begin to take your business to the next level and beyond.

Listen Now:


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Designs In Motion, Inc. - Michael E. McClellan

Posted by myideas1 on 27th March 2009

Designs In Motion, Inc. prides itself in delivering engaging brand identity, creative print media, commercial advertising, marketing, web development, web hosting and more. Founder and Chief Creative Officer, Michael McClellan's professional career spans from commercial printing, interactive training and e-commerce development.

Mr. McClellan is a graduate of The University of Tennessee where he received his B.S. degree in Graphic Design/Illustration.

 

Posted in Marketing, Advertising (Digital) | Comments

Lisa Nicole Cloud Joins The Network

Posted by myideas1 on 17th March 2009

LisaNicoleCloudPodcast1.jpgPeople You Need to Know (PYNTK) proudly welcomes Lisa Nicole Cloud to the Network!

Lisa Nicole Cloud, CEO of Elite Marketing Strategies, has greatly influenced the industry of Direct Sales and Professional Networking. She received her undergraduate education in Atlanta, Georgia, at Emory University where she was a Psychology/Pre-med major. She did her graduate work at Johns Hopkins University and successfully completed their prestigious Leadership Development Program.

Over the last several years, Lisa has conducted several hundred high-energy leadership speeches and sales seminars throughout the US and abroad in which she impacted and trained thousands of representatives in areas of Direct Sales, Personal Development and Professional Networking. She has provided consulting services in the area of Marketing Strategy development and implementation and Organizational development for companies in various business sectors such as Healthcare, Sports Entertainment, Information Systems, Pharmaceuticals, and Telecommunications, just to name a few.

Don’t let her small stature fool you, Lisa is a Little Dynamo. Dynamic, Captivating, Charismatic, Passionate, and Genuine, are often terms that have been used to describe her.

Lisa’s mission in life is to help people identify their God given talents so they can do more, be more, achieve more and impact their community in a positive way. She motivates and inspires her audiences by consistently bringing real life experiences to her presentations and trainings. Lisa shows audiences the power of dreams and reveals the simple keys to turning them into realities. Her message is simple, “Your Attitude in Life, determines your Altitude in life” - period.

Listen Now:


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The Difference Between Marketing, PR, Advertising, and Branding

Posted by myideas1 on 8th March 2009

Ads of the World is an online archive of the best and most thought-provoking advertisements from across the world. I stumbled upon this particular post on their site. Since we kicked off our People You Need to Know Celebrity Tour on yesterday at the College Expo, I thought it was fitting and proper to remind others about the difference between Marketing, Public Relations, Advertising, and Branding.

In the business climate we're in today, becoming a celebrity through branding will definitely give you an edge. Thanks to all of our clients who came out to sign autographs at our kick-off! :-) Guess who the people will probably call first when they're looking for a new dentist, real estate agent, attorney, accountant, etc. The business celebrity will always be heard first through a clutter of advertising messages.

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Two Covers, a Crowd and a President

Posted by myideas1 on 26th January 2009

I've been a busy little bee! This year, we've given our entire publication a facelift. We're excited about picking up our personal copies on Tuesday. Distribution will begin on Friday. I'm working on the online version, so please be patient. The crowd and the President both occupy the center of our publication. I'll officially introduce our second cover later. :-)

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I'd like to take a moment to thank everyone who participated in making our 2009 publication a huge success. We held up our release date so that we could include our new President, Barack Obama.

As always, I'm honored to be a part of a company that is dedicated to providing the best exposure for business owners and professionals in the metro Atlanta area.

Most of all, I appreciate the readers who support the business owners which we promote. Because of you, we are able to continue our tradition of inspiring a new generation of business professionals through positive images.

May you have the best year ever!

 

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Atlanta - For Sisters Only

Posted by myideas1 on 2nd September 2008

We’re gearing up for the hottest event in Atlanta!

V-103’s For Sisters Only will be held on September 13th and 14th, at the Georgia World Congress Center. This year, they're expecting 50,000 people to attend.

We’ve already reserved our booth space and we’re looking forward to promoting some of our top business celebrity clients.

Scheduled to appear…

Over 300 exhibitors will be there to showcase their wares and sell their goods and services. In addition, this 2-day marketing extravaganza will include celebrity entertainment, cultural enrichment, seminars, food and family fun! You don't want to miss this exciting event!

Look for the People You Need to Know giant Front Cover display and drop by to say hello. We look forward to seeing you there!

 

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A Woman Of Purpose, Passion And Vision

Posted by myideas1 on 25th August 2008

PagesfromLisaNicolepodcastCloud-2.jpgLisa Nicole Cloud, CEO of Elite Marketing Strategies, has greatly influenced the industry of Direct Sales and Professional Networking. She received her undergraduate education in Atlanta, Georgia, at Emory University where she was a Psychology/Pre-med major. She did her graduate work at Johns Hopkins University and successfully completed their prestigious Leadership Development Program.

Over the last several years, Lisa has conducted several hundred high-energy leadership speeches and sales seminars throughout the US and abroad in which she impacted and trained thousands of representatives in areas of Direct Sales, Personal Development and Professional Networking. She has provided consulting services in the area of Marketing Strategy development and implementation and Organizational development for companies in various business sectors such as Healthcare, Sports Entertainment, Information Systems, Pharmaceuticals, and Telecommunications, just to name a few.

Don’t let her small stature fool you, Lisa is a Little Dynamo. Dynamic, Captivating, Charismatic, Passionate, and Genuine, are often terms that have been used to describe her.

Lisa's mission in life is to help people identify their God given talents so they can do more, be more, achieve more and impact their community in a positive way. She motivates and inspires her audiences by consistently bringing real life experiences to her presentations and trainings. Lisa shows audiences the power of dreams and reveals the simple keys to turning them into realities. Her message is simple, "Your Attitude in Life, determines your Altitude in life” - period.

Listen to Lisa's inspirational interview and discover how she became a woman of purpose, passion and vision!

Listen Now:


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Posted in Inspiration, Marketing | Comments